The Data Centre Alliance (DCA) is a not-for-profit international trade association representing the interests of the data centre sector. The main activities of the DCA include: Supporting its members in opening up new markets and new business opportunities Driving awareness of the data centre industry to the business world, the media, governments and the general public Promoting the development and harmonisation of data centre standards Leading the industry's research and development agenda Collaborate with Strategic Partners in addressing the data centre sector's skills gap Engaging collaboration with the industry's stakeholders Working on programmes to improve environmental sustainability Membership is open to all data centre operators both private and commercial as well as supply chain organisations which support the industry.